- To provide timely, customizable drilling equipment solutions which improve the performance and safety of our customers, while respecting our environment and community
- To be the premier manufacturer of drilling rig equipment in the Permian Basin by providing a broad product base, timely delivery, a top quality product, and outstanding customer support
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- Customer-first priorities: listen to customers and always be available to serve
- Absolute integrity: protect the trust in relationships
- Invest and believe in people
- Product excellence
- Timeliness, both in service and manufacturing